In the old days it was simple. Your website was published (finally). And it stayed there. Maybe a year later you needed to make a change. So you sent the new page off to your web designer – who (eventually) published it.
Today it’s different – completely different. Many companies need to update their websites every day; the majority of companies will see their web content change at least once a week. Look at a site today and if it was last updated three months ago you immediately ask one question: “Are they still in business?”
And yet thousands of companies continue to be dependant on their web designers for changes to their website. Why? They’re wasting time – and they’re wasting a huge amount of money.
The only logical answer is to use a Content Management System on your site – one that gives you complete control over your website, by allowing you to make the regular updates your website needs. (And before you ask – it’s easy to do).
They’re a variety of Content Management Systems available for websites. Which one is best for you? At this stage, we don’t know. It depends what you want your website to do. But you can rely on us to give you the right advice.
A Content Management System means that you when you (or your copywriter) have written the copy for your website, you publish it. There and then. How? By going to your own control panel – which also lets you see all the stats about your website. How many visitors you’ve had, which pages they looked at, your most popular pages…
A good CMS does exactly what it says on the tin – it lets you manage the content on your site – which will save you time, and money. It’s a vital part of your website – and we’ll make sure we get it right.
